Steps to Creating and Launching Digital Products


When it comes to creating something, the very first obstacle that you face is to get yourself to start. You keep thinking about what to do, what are the steps etc.

If you’ve been thinking about digital products to sell online, we can say with 100% guarantee that you have thought “what digital products can I sell?” or “what are the steps to creating and launching digital products?”

The answer to that first question – you can sell almost any and every kind of digital product – sure many things have been created, but they haven’t been created by you! 

So just go ahead and give it a shot, we are here to guide you through the steps right here and now.

Reade More about how to sell digital products made on canva

What’s the hype about selling digital products?

Digital products selling is very much a hyped-about topic in the current status quo, but have you ever wondered why? Let’s keep moving to find out.

Easy to create

Honestly, no it’s not easy to create – nothing ever is! You need to put effort into making it work. 

So, what we really mean is that the digital product creation process is a much more convenient one compared to other options that you may have come across. You can literally do it all from your bed and who doesn’t want that right!

The lowest investment cost

The word “profit” would not have any significance if it weren’t for the word “loss”, so you just need to take the risks when it comes to investments. 

But what makes selling digital products a much better choice is that it comes with the lowest investment costs. And depending on what you choose to sell you might not even need any investments at all!

Passive income source

Unlike traditional businesses, getting into the digital product business lets you have a passive income.

So, you do not have to keep hounding after your product much once you are done with it except for occasional updates and maintenance if necessary. You could create a product once and keep earning from it for the rest of your life. 


11 steps to create and launch digital products that actually sell

Your ideas for digital products could vary greatly. 

Keeping that in mind, we have come up with 11 ultimate steps that are sure to be consistent with any kind of digital product development that you may have in mind.

1. Skills and expertise

You do not need to look too far or worry about how to make things work when it comes to digital product creation. In fact, the skills and expertise that you might require may already be under your sleeve.

So before fretting about what digital products to sell online, think about what you are already familiar with, what you are good at and what you enjoy doing. Then choose to make a product by making use of those skills. That’s your first step!

2. Researching and Investing in tools and resources

Once you know what you are going to create, the rest of the path becomes crystal clear.

You need to research the kind of product that you are looking to create. It is not a bad thing if your digital product ideas aren’t all that original after all – use it to your advantage and take inspiration.

Also, get to know what tools and resources you need. It may or may not need any investment – do what fits for you.

3. Understanding your target audience

Your target users are the people who can make or break the success of your product. 

A product that has been created with a good balance between design and the wellbeing of its users will automatically do well in the market. To do so, it is crucial to understand what may or may not work with your target users. 

For example – if you are attempting to create a celebrity e-magazine, create an image for the ideal user who is all for the celebrity gossip and work with things that might work well with their stereotype. 


4. Looking at the competition

Now let’s rewind a bit and look back to where we talked about taking inspirations from products that already exist and are similar to you.

Those are your competition if you are targeting a similar user base and you have to keep a close watch on them.

Having competition isn’t a bad thing – instead of getting demotivated at their success, divert it to fuel your willpower and to improvise your product to its maximum potential. It may also help you keep up with the latest trends.

5. Setting targets

With all that in mind, your next job is to set targets for yourself. Without targets, you’re basically setting yourself for failure. Almost anything can be a target. You do not need to start big – just be consistent.

 You could start by making a wireframe of how you want your product to be, create a mood board or make a list of things that you want to do with your product in the near future. Whichever it is, making progress is what matters.

6. Getting down to the creation

Once you have all that covered, this next step is all about digital product development. This might vary according to the product you are trying to sell, the resources you’ll be needing will vary as well.

While your digital product creation isn’t impossible to be done solo, it’s better to put effort into what you’re good at and leave the rest to experts so that you can reach your goals faster and with more efficiency.

7. Prototyping and Product testing

While prototyping and product testing are two different things, you could easily say that prototyping is a part of product testing that is done before declaring that the product creation is complete.

It can help with understanding what needs to be changed or fixed before settling with a final form.

Once you are happy with how your product has turned out, it is time for product testing – to see how it performs, if there are any bugs or aberrations etc.


8. Do proper product documentation

Your product isn’t just complete after its creation and testing. It needs to be documented properly with the help of experts. Proper documentation helps your users understand what your product entails and how it might work for them.

Transparency also builds trust since nobody would like to invest in a product that sounds shady or may not be able to use the product to its full potential due to documentation lackings.

9. Marketing

Once all of that is done, it is time for marketing your product to users. Take pre-orders, recruit beta users and reviewers. Marketing is key! You could also make use of different social media platforms to create hype about your upcoming product.

Making short animations or posts about what your product can do is essential. Engage with users even before they become users. Sharing about your product in communities that entail your target users is also a great move.

10. Launching

Right about now, your product should be fully ready (in the minimum viable product stage) to launch and with all the marketing, you should already have some users ready once you launch it.

There are many ways to launch your product. You could sell digital products on Shopify or Etsy

You could collaborate with another marketplace or even buy a domain under your brand to sell your products. Whichever it is, making it available to users of all kinds is your main target. 

11. Engage with users and update

While digital products do not need much work once it’s launched, engaging with active users and having a dedicated support team for the product is very beneficial to build your market presence more.

Word of friendly customer service gets spread around in every 2 out of 3 cases according to recent studies. Also, keeping your product updated allows you to fix any bugs that may have existed and also lets your product perform to its maximum potential.


What more can you do?

There are two other practices that we would want you to implement in your digital product development –

Using the DFM method

Design to manufacture (DFM) method is making a product that is both cost-efficient while manufacturing and also a hit with users. 

But remember to not overdo it as that might hinder how well your product performs.

Getting stakeholders to invest

Let’s be real – people with great product ideas often do not have the funding needed to make their imagination come to life. 

So, it is better to get some stakeholders in your pocket with a worthy proposal to display – if you work hard enough, surely you will be able to pay them back in no time at all.


There’s no specified rule that you have to take a certain path when it comes to digital product creation and launching – in fact, it is all about flexibility and comfort for both you and your users. 

Hopefully, you found our write-up helpful enough to start your project soon. Good luck!

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