Much like machines, websites also need checkups and changes to work with maximum efficiency. That act of taking care of all your website’s needs is called website continuance update or maintenance.
What Does Website Updating Include?
In this article, we will dive into the importance of website maintenance further on. But the question may remain what does website maintenance actually include?
So, we are listing a few tasks below:
- Updating your CMS plugins
- Maintaining your website’s SSL
- Dealing with troubleshooting problems
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8 Reasons Why Website Updating Is Important
For sure website maintenance is a hard commitment when you already have to work so much more to achieve your website’s goals.
So, If you are still scratching your head about following a web maintenance routine, perhaps learning more about its importance will help you make up your mind!
To help, we are listed below, 8 reasons why website maintenance is important for your website:
- Website security
- Ensures good user experience
- Improves SEO ranking
- Rockets up your website’s traffic
- Relevancy retains customers
- Better data backups
- Frequent updates mean better compatibility
- Makes website management a lot easier for you
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1. Website Security
The older your website gets, the less secure it becomes if you are not up-to-date with your web security.
And before you start thinking that who’s going to breach through all the existing security and what are they going to gain from your website, you should realize that such things are highly uncertain and it can easily happen to anyone. Even you!
The older your version of security is, the easier it is for hackers to break in and use your website’s resources for things like bitcoin mining, bandwidth theft, lowering your SEO ranks by using black hat SEO methods, etc.
Website maintenance comes in handy to protect your website from such felons. As a part of maintenance, updating your web security regularly strengthens your website’s SSL and hence helps keep your website secure.
2. Ensures Good User Experience (UX)
Your website mirrors your brand image on the internet. A user-friendly web interface ensures a good user experience.
Updating your CMS version regularly is a big part of your website sustaining. It plays a major role in giving your customers a satisfying user experience.
With every update, your CMS has fewer bugs and this fixes your CMS troubleshooting problems. Your website will load a lot faster and hence more customers will stay on your web page rather than clicking away without taking a look.
It is also a very useful idea to play with new plugins every now and then and to keep updating all your existing ones as a part of your web maintenance routine. This also helps to give your audience a good user experience.
3. Improves SEO Ranking
Your website sustaining plan also boosts your website’s SEO ranking.
This is important because the better the SEO rank you have, the more visible your web content will be to other people. Making changes to your SEO strategies regularly and updating new content or adding something new to your old ones also helps you rank higher.
Also, fixing links that are broken also helps you get more of your targeted search engine’s attention. And updating regularly also means making changes to your current SEO keywords and keeping up with recent SEO trends.
Updating your security system regularly also helps prevent your website from the black hat SEO campaigns we mentioned previously.
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4. Rockets Up Your Website’s Traffic
As your SEO rank rises, your web traffic skyrockets. This is due to your page being more visible to audiences all around the globe.
Anything you do to help your website grow and work better falls into the website sustaining category. Keeping that in mind, incorporate sticky content into your website as a strategy.
Sticky contents are contents that help you keep your audience longer and also reduces your website’s churn. That along with carrying out content audits helps you bring in better web traffic.
Also, studies show that 73% of audiences worldwide try different web platforms before making business with an online brand. So, don’t just stick to one platform – expand!
5. Relevancy Retains Customers
Maintaining your website often means a lot of update-related work.
The sticky content strategy also helps you in this by retaining your customers. Plan your content accordingly so that your audience doesn’t leave your web page just because your content is outdated.
Also, if you haven’t done so already, you must add a newsletter sign-up form to your website and build yourself a newsletter campaign to help retain your customers.
The more you update your website and web content, the more relevant it becomes. Remember – the audience loves relevancy!
6. Better Data Backups
Almost 85% of all the websites on the internet do not have backups.
That is a shocking number! Because why wouldn’t you back up your precious data right? It can only take a single server crash to erase everything you worked hard for to create your ideal website.
Keeping server crashes in mind, choosing the right kind of web hosting for your website is also crucial. Use Google Analytics to keep an eye on your web traffic and growth rate to help you choose the correct one. Oftentimes your web hosting provider also provides services to backup your database regularly.
Take advantage of that and reduce the maintenance load off your own shoulders because leaving the job up to professionals means that your backup plans will improve and the latest your CMS version is, the better your backups are!
7. Frequent Updates Mean Better Compatibility
Suppose, you skipped some updates for your website.
It’ll mean that you are more than likely to find an unnecessary surge of problems with your website. Your website’s integration will be weak.
Web integration means merging the smaller components of your website into a single system for easier handling – much like merging your drawing layers together to create a single art piece when you do digital illustration.
Web integration allows your data to circulate more smoothly between the control layers of your system via established links. So, if you skip updates, your module versions won’t match when you do update and that’ll result in unwanted crashes.
8. Makes Website Management A Lot Easier For You
Having a thoroughly planned maintenance routine for your website is a huge plus point.
If you do your research well from the beginning and execute accordingly, you are sure to save up more on your maintenance plan. Every month, a website’s sustaining cost ranges somewhere between $35 to $5000 depending on the type of website it is.
So, regular maintenance means less of a hassle for you and your web developer who deals with your website’s problems.
It’ll also mean that your customers are satisfied with navigating your website and hence they may recommend it to someone else, promoting your website’s growth!
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What More Can You Do?
If your website is for a business, you should consider hiring a team of experts to maintain your website. Such a team should work hand-in-hand with your marketing team and your web developer and designer to ensure that all your website’s needs are taken care of.
If your website isn’t for a business, you should still consider hiring a professional to do the sustaining job.
Because, at the end of the day, website updating is a very important part of running a website, and doing it yourself as an amateur could end up causing more of a negative impact than causing website enhancement which is the main goal.
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